Richard Seale (Lead automotive designer) at Seymourpowell will be live demonstrating ‘Reality Works’ – their new Virtual Reality sketch tool for automotive design. The tool allows designers to sketch in 3D at full scale to create data and streamline collaboration between both designer and modeller. Working at the watershed that exists between creativity and virtual technologies – Seymourpowell believe that tools like this have the potential to transform the design process; slashing the time it takes for design teams to get from initial sketch to the showroom floor.
Reality Works is a Virtual Reality tool developed by design and innovation agency Seymourpowell, with the intention of addressing four key deliverables the we believe will revolutionise the design process and the way that 3D design is executed:
A networked platform
Allows teams in different locations around the world to ‘dial in’ and participate in the design process in real-time via tablets and VR headsets, as if in the same room.
Inspires greater collaboration
Breaks down existing barriers between designers, engineers and marketing teams by providing a shared workspace where design challenges are addressed as and when they arise.
Gives designers greater flexibility
Powerful VR sketching functionality allows designers to easily duplicate designs, draw complex spline curves, and work within industry safety regulations and parameters.
Streamlines design process
All teams can work from the same data created in Reality Works, instead of converting sketches into different formats to be developed.
Reality Works looks to address some of the gaps Seymourpowell felt were missing from other VR drawing applications currently available. The aim was to create a virtual space where you can sketch in 3D at full scale. A destination space where all the tools are intuitive to use and aid communication between designer, modeller and engineer. We see huge potential for this type of disruption in creative industries. With more accessible and instinctive visualisation tools, more people will be able to communicate ground breaking visions and ideas, making things better for people, better for business, and better for the world.